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Perceptual Cause and Effect
Lighting creates the 2D pattern of contrast the brain interprets to recognize 3D objects in photographs. In an in-person viewing experience the brain relies on stereoscopic vision, parallax, shifting focal in addition to the clues created by the highlight and shadow patterns the light on the object creates. When viewing a photo the brain tries to match the patterns of contrast and color it seen to those other sensory memories.
Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
«Ситуация очень тяжелая и тдdirection and character of natural and artificial sources and the context provided by other clues»
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Чтото
The Natural Light Baseline
To differentiate that role from that of "key" modeling when a modeling source moves behind the object it is typically called a "rim" or "accent" light. In portrait lighting it also called a "hair" light because it is used to create the appearance of physical separation between the subject's head and background.
When a photographer puts the sun behind an object its role in the lighting strategy changes from modeling the front of the object to one of defining its outline and creating the impression of physical separation and 3D space a frontally illuminated scene lacks.
Steve Jobs
Apple CEO
When a photographer puts the sun behind an object its role in the lighting strategy changes from modeling the front of the object to one of defining its outline and creating the impression of physical separation and 3D space a frontally illuminated scene lacks.
Steve Jobs
Apple CEO
Art Basel provides a platform for galleries, giving them access to an international audience of collectors, museum directors and curators. The shows attract people with an appreciation of modern and contemporary art who experience Art Basel as a cultural event.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long.
Nikita Obukhov
You can't connect the dots looking forward; you can only connect them looking backwards.

Dmitry Serduk
Creating Natural Looking Artificial Lighting
A typical studio lighting configuration will consist of a fill source to control shadow tone, a single frontal key light to create the highlight modeling clues on the front of object facing the camera over the shadows the fill illuminates, one or more rim/accent lights to create separation between foreground and background, and one or more background lights to control the tone of the background and separation between it and the foreground.
There are two significant differences between natural lighting and artificial sources. One is the character of the fill and the other is more rapid fall-off in intensity. In nature skylight fill is omni-directional and usually brighter from above. That "wrap around" characteristic is difficult to duplicate with a directional artificial source.
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